Leads360 Rebrands as Velocify

Lead management technology provider Leads360 has changed its name to Velocify, which it said more accurately reflects its mission to enable sales professionals to sell at the “speed of opportunity.”

In an interview earlier this year, Kelly Booth, director of the mortgage unit, said speed to respond is the major influencer of choice for a lender. This is especially true today because of the competition that is seeking to land the loan.

Velocify said it found that one-in-three leads are never responded to by sales representatives, mainly due to challenges in keeping up with the pace of incoming leads and inconsistent practices. This underscores the need for an improved approach by businesses.

“Today’s sales organizations are akin to manufacturing in the pre-Industrial Revolution era, where tedious processes and tasks reduced optimal output. This creates significant variability in results and limits the organization’s ability to scale,” said CEO Nick Hedges.

“We have brought intelligent automation and optimization to selling, helping sales teams evolve much like manufacturing did nearly 175 years ago. This creates true high-velocity sales environments where sales professionals and companies can maximize revenue opportunities.”