Lender Lead Banc Changes Name

Lender Lead Banc, New York, whose Senior Lending Network links seniors with reverse mortgage lenders, has changed its name to Lender Lead Solutions.Lenders have told the company it needs to go beyond providing leads and give lenders training, online marketing, and support, said chief executive David Peskin. The company is now offering what it calls a total package of solutions, starting with a Needs Based Selling clinic it began offering on March 1. Mr. Peskin said the company's new half-hour sales training program "is making a huge impact on loan conversion." Mr. Peskin conducts the presentation himself.