LendingLogix, a new mortgage consulting firm, has been launched in Dallas by Dave Williamson and Scott Baller as a sister firm to AppLogix, a custom software development company.LendingLogix offers to provide strategic and tactical services to mortgage banking companies, addressing areas such as business process management, technology evaluation and implementation, planning for electronic mortgages, and business scorecards. LendingLogix said it will begin offering lenders an introductory process assessment package in February. Mr. Williamson, a frequent mortgage industry speaker formerly with Fiserv and The Performance Group, was a featured panelist at SourceMedia's recent Mortgage EC Conference in Las Vegas.
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