Citing artificial intelligence as the differentiator, United Mortgage Lenders, Boca Raton, Fla., has chosen MindBox's ARTOptimize product suite for its Bulls-Eye point-of-sale decisioning system.The artificial intelligence of the system takes it beyond pre-qualification and automated underwriting. "It can be taught how to behave and what to present to the loan officer," said UML president and CEO Jamie Thornton. "If a new investor enters the picture, we can teach the system the new investor's product eligibility rules, pricing & pricing adjustments by updating the rules in the MindBox Power Editor." The Greenbrae, CA-based MDA Mindbox's decisioning systems feature rule- and case-based reasoning software.
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