Hall Financial Group, Frisco, Texas, has announced the formation of Hall Real Estate Capital LLC to consult on, sponsor, and offer real-estate-related investment opportunities to individual and institutional investors. The new company is expected to offer private placements involving individual real estate projects as well as raise capital for opportunistic RE-related activities. The founders of HREC are Craig Hall, chairman of Hall Financial; Herb Weitzman, chairman of The Weitzman Group/Cencor Realty Services; and Donna Arp, former chief executive officer of Realty Capital Partners, who will serve as CEO of the new company. "The current turmoil in the financial markets is creating tremendous opportunity at all different levels in the capital markets, and we believe that now is the right time for investors to look to real estate as an opportunistic area with the potential to deliver superior returns on a risk/reward basis," Mr. Hall said.
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