New Tech to Aid Brokers/Wholesalers

Ann Arbor, Mich.-based Martopia has partnered with RGC Communications to offer a new online service that helps wholesale lenders assist their brokers with marketing efforts.The two companies said their Broker Marketing Engine aims to help lenders attract and retain mortgage brokers. Michael Hammond, vice president of business strategy at Martopia, said, "The Broker Marketing Engine program enables authorized brokers to utilize a password-protected website and customize marketing materials with their colors, photos, logos, contact information and text choices." Martopia said initial selections include brochures, sell sheets and direct mail pieces that address common topics of interest to the mortgage broker's target audiences. The broker can then order printing and even upload a mailing list and request mailing services right from the website, according to Martopia. Martopia and RGC Communications plan to demonstrate their Broker Marketing Engine at the upcoming 2006 National Association of Mortgage Brokers Annual Convention. Martopia can be found on the Web at http://www.martopia.com.