Internet Brands Inc., a Los Angeles-based operator of media and electronic commerce websites, has launched Loan.com, a website that assists users in finding ethical lenders with the lowest rates.The company said Loan.com provides an outlet for both wary consumers and frustrated lenders by creating a "Trusted Marketplace," where lenders agree to a set of ethical business practices and borrowers are educated about what to expect during the loan process. All lenders listed on Loan.com confirm their support for the Borrower's Bill of Rights, a set of ethical business practices that describe how they interact with the consumer. In addition, lenders in the Ethical Lender Directory are ranked on a star system that will include feedback from consumers on the site, the company said. Internet Brands can be found on the Web at http://www.internetbrands.com.

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