Online Leads Exchange Touts Cap Infusion

LeadPoint, an online leads exchange marketplace with offices in Los Angeles and London, has obtained $2 million in series C financing from the European Founders Fund, a venture investment company.LeadPoint said it will use the funding to drive growth in the United Kingdom and the rest of Europe. "We believe LeadPoint could be the next Ebay or Google in the B2B Internet space," said Oliver Samwer, principal of the European Founders Fund. "What is revolutionary about LeadPoint is that it brings an auction-style model to the lead generation business. Buyers can bid for the specific types of leads they are looking for and lead sellers can reach the broadest possible range of pre-screened buyers in one location, making the entire lead-gen value chain more efficient and profitable for all parties involved." Founded in 2004, LeadPoint is the world's largest online leads exchange marketplace, according to the company, and has traded over 900,000 leads in 2006. It be found online at http://www.leadpoint.com.