Prime Alliance Becomes a Top Lender

Customers of Prime Alliance, Tukwila, Wash., originated over $22.5 billion in loan volume in 2004, or about the size of the 11th largest U.S. retail mortgage lender.According to Prime Alliance, the company now has almost 40% of the total credit union market, nearly double last year's market share. "Our vision is to Web-enable a fragmented mortgage industry and process through strategic partnerships with key market aggregators," said Steve Mase, Dexma president. "The success of Prime Alliance and Prime Alliance Services Co. is indicative of what can be accomplished when we put our heads together with a forward-thinking business partner who's ready to seize a significant market opportunity." Prime Alliance, a partnership between Dexma and Boeing Employees' Credit Union, now comprises over 75 credit union and CUSO (credit union service organization) customers representing more than 400 credit unions. Prime Alliance can be found on the Web at http://www.primealliancesolutions.com, and Dexma can be found at http://www.dexma.com.