Quicken Chair Buying Stake in NBA's Cavaliers

The chairman and founder of Rock Financial/Quicken Loans, Dan Gilbert, is heading up an investment group that is purchasing majority ownership in the Cleveland Cavaliers of the National Basketball Association."Our background is building winning teams in the business world," Mr. Gilbert said. "Our philosophy centers around two things: creating an environment and culture where our entire team can achieve their maximum potential and delivering a 'world class' experience to our clients, or in this case, our fans. We plan to bring this same philosophy to the Cavaliers organization." Ironically, Rock Financial is the "presenting sponsor" of the Detroit Pistons, the NBA franchise located closest to the company's headquarters in Livonia, Mich. The 2004-05 presenting sponsorship agreement involves a number of marketing elements. Rock Financial will be featured in all Pistons broadcasts, all television, radio and print ads, and a variety of other printed materials. Cleveland and Detroit are rivals in the NBA's Central Division, where the Cavs hold a one-game lead over the Pistons, the defending NBA champions. Quicken Loans can be found online at http://www.quickenloans.com.