Advanced Financial Services, a mortgage banker based in Newport, R.I., has changed its name to Embrace Home Loans. Kurt Noyce, president of Embrace Home Loans, said, "We now find ourselves with many opportunities for future growth, but our name hasn't kept pace with that growth. We have not been available in all markets and we're easily confused with many other financial services companies. So we decided to make a change with a name that defines not only what we do, but also what we care about." The company was founded in 1983 and is a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae.
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