MARKETING TO BORROWERS

The 30-year fixed rate mortgage had its largest decline in a year as it is universally anticipated the Federal Open Market Committee will cut short-term rates.

While August's views on buying conditions and rates increased over July, the other components in Fannie Mae's sentiment index all declined, driving it lower.

Black homeownership fell to 43.9% this summer, its lowest since 2021, as rising unemployment and federal layoffs widened housing gaps across demographics.

Leads from aggregators like Lendingtree could become more valuable as the legislation cuts down on the noise in the market, experts suggested.

The Homeowners Privacy Protection Act will go into effect next March 5, after a years' long effort by the mortgage industry to bar the marketing tactic.

The 30-year conforming fixed rate mortgage ended this week at its lowest since last Oct. 17, helped by bond traders pricing in a reduction in short-term rates.

Small lenders are turning to local sponsorships, social media, education and word-of-mouth to compete with big banks' massive marketing budgets.

David Lazowski, president of national recruiting and growth, talks about Fairway's aim of being an end-to-end provider through its Home.com website.

The new AD Home portal helps the company's mortgage brokers' business by giving their customers a more intuitive, online technology to manage their loans.

ChatGPT is changing how borrowers search. If your mortgage business isn't showing up in AI answers, your website may no longer be your best storefront, writes the founder of Mortgage Advisor Tools.