Rock Financial Touts Piston Sponsorship

Rock Financial, Auburn Hills, Mich., has announced that it will be the title sponsor for the Detroit Pistons basketball team for the 2003-2004 season.As part of "Rock Financial presents the Detroit Pistons," the mortgage company's logo will be on all television, radio, and print advertisements for the team. The logo will appear on game tickets and pocket schedules, on the Pistons' website, on all turnstiles at the Palace in Auburn Hills, and in the arena itself. "This multi-tiered agreement allows us to leverage the Pistons' phenomenal success and popularity to drive business and create additional brand awareness for Rock Financial," said David Hall, Rock's senior vice president. He added that "several Piston celebrities will participate in Rock Financial radio spots throughout the season."