If you want to get something out to the industry in a hurry, Twitter is one of the fastest methods to get it done.
We noticed this at our recent SourceMedia Servicing Conference in Dallas.
We tweeted all three days of the show and the tweets were the first news out into the world.
Interesting session remarks? Can be tweeted even before the next session begins. Interesting interview? The gist can go right out immediately. Version 2.1 being released?
It can be released to the world the same morning. And, it is worthwhile to remember, we try to get around to all the main industry meetings, while other mortgage pubs never attend.
Of course, what you gain in speed you lose in length. At a limit of 140 characters per tweet you are pretty much flashing headlines.
Let’s hope (and pretty confidently) that there will always be room for some longer form journalism.
We’d hate to hear of a future Abraham Lincoln being counseled that the writing on his Gettysburg Address is good, but that it’s way too long!
Here are some samples of our MSC 2013 tweets:
One reason borrowers need consumer advocate? “Customers can’t switch servicers.” #cfpb #msc2013 dallas
#CFPB’s Haspel: “The mortgage crisis impacted every person in the country.” #msc2013
#CFPB’s Christopher Haspel: mortgage industry “failed to calibrate price and calibrate risk.” #msc2013
CFPB at #msc2013: to date 67,300 mortgage complaints have been received: 89% referred back to lenders, 11% to other agencies
What to call your new compliance people? Bank of the West calls them BUCOs (business unit compliance officers). Good a name as any! #msc2013
Keynoter Paul Wible at #msc2013 outlined a model compliance effort which included quadrupling their compliance officers from 4 to 17.
