SunTrust Looks to Call Centers to Boost Originations

Published January 25, 2013, 3:57 p.m. EST

1 Min Read

SunTrust Mortgage is putting more resources into its call centers as a low-cost way to reach potential customers nationwide.

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“We are focusing on expanding our presence in lower cost channels,” SunTrust Banks chairman and chief executive William Rogers told investors and analyst during recent conference call.

The Atlanta-based bank has call centers in Richmond and Orlando. It opened a third call center in Charlotte last fall.

The company is “investing in and growing the consumer direct channel,” a spokesman told NMN.

Last year, SunTrust Mortgage originated 14,300 loans through the call centers, compared to 6,300 loans in 2011.

Overall, the regional bank made $32 billion in single-family loans in 2012, up 39% from the prior year.

Brian Collins

Reporter

Brian Collins covers the housing and mortgage market, including the Federal Housing Administration and the Department of Housing and Urban... Read full bio

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