System Offers Marketing Automation

The Turning Point, Sedona, Ariz., has launched MACH 3, an end-to-end marketing system for bankers, brokers, and loan originators at the MBA's 93rd Annual Convention & Expo.The tool offers a secure online platform that allows the user to turn business data into action, the company said. The loan officers and marketing executives are able to implement targeted campaigns in real time, from concept development to fulfillment with the application, the company said. Branch managers and corporate-level executives track results and oversee operations using a digital dashboard. The company can be found online at http://www.turningpoint.com.

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