Tech Vets Launch Kaleidico

Mortgage technology veterans Bill Rice and Jeff Bell have launched Kaleidico LLC, Flat Rock, Mich., to help speed the adoption of new technology by offering lenders "appliances" that they say will improve existing systems and processes.The first set of appliances includes icoSales, which automates lead generation and routing and gathers and distributes leads from major Internet providers; icoAsset, which streamlines due diligence, wholesale/correspondent lending, and secondary marketing optimization; and icoDeposit, which makes online deposit gathering and reporting an option for financial institutions of all sizes. (Kaleidico said "ico" is from Latin, meaning "to strike a deal.") "Rather than building costly and time-consuming end-to-end systems, we are offering a series of technology appliances that can be quickly integrated into existing infrastructures for immediate benefits," said Mr. Rice, who held senior credit, risk, and secondary strategic marketing posts at DeepGreen Financial and, more recently, Quicken Loans. Mr. Bell was the chief information officer who led the development of DeepGreen's Web-based home equity lending platform, according to Kaleidico.