The Advertising Council, in partnership with the Department of the Treasury and Department of Housing and Urban Development, is launching a national advertising campaign to encourage homeowners struggling with their monthly mortgage payments to learn about the Making Home Affordable Program.
HUD secretary Shaun Donovan said, "These public service announcements will help us to reach at-risk borrowers now, while they are still current on their payments and eligible to receive help through the Making Home Affordable Program or our expanded options for Federal Housing Administration refinancing."
The Ad Council will distribute the new PSAs to more than 33,000 media outlets nationwide. The campaign includes television, radio, print, out of home and Web advertising. The PSAs will air in advertising space donated by the media.
