Tree.com, the parent of LendingTree, increased fourth-quarter revenue by more than half from a year earlier, to $36.4 million, a feat the company credited to strategy changes and new products.

Revenue from mortgage products increased 49% despite market headwinds that caused a 47% decline of total mortgage market originations during this time. During the fourth quarter, consumer demand tends to drop and advertising becomes more costly, said Doug Lebda, chairman and chief executive officer of Tree.com, but the company beat its guidance on all metrics.

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