Real estate valuation provider PCV Murcor has hit its 30-year anniversary.
The company, originally called Pacific Coast Valuations, began in 1981 as a regional appraisal provider for Southern California, operated out of president and CEO Keith Murray’s condominium. Now, the Pomona, Calif.-based firm provides national valuation services for a variety of clients, including financial institutions, government agencies and life insurance companies.
Murray still maintains his professional designations as an appraiser and the company said that 20% of its staff members are licensed or certified appraisers, which it said helps the firm produce more accurate and timely valuations. Like a number of valuation vendors, PCV Murcor develops some of its own technology in-house, like its system for ordering and assigning appraisals.
2011 also marks the five-year anniversary of PCV Murcor’s sister company, Vendor Resource Management. VRM provides real estate owned disposition and loss mitigation services in suburban Dallas, serving as the REO outsourcer for Freddie Mac and other clients.











