Wells Fargo Home Mortgage, Des Moines, Iowa, has announced a strategic goal of doubling its retail market share by doubling the number of commission-based home mortgage consultants on its sales force.Cara Heiden, the recently named division president for national consumer and institutional lending, said the strategy of adding mortgage consultants "has been very successful for us in doubling our retail market share" over the past four years and declared that the company is "committed" to duplicating that achievement. Wells Fargo Home Mortgage, a division of Wells Fargo Bank NA, also announced that Brad Blackwell, 44, and Greg Gwizdz, 41, have been named to lead the mortgage division's sales force for the western half and the eastern half of the country, respectively. In addition, Susie Davis, 49, has been named to head retail administration, which involves developing the mortgage division's program and its product and pricing strategies, among other things. Wells Fargo Bank is a subsidiary of Wells Fargo & Co., which can be found online at http://www.wellsfargo.com.

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