Wells Fargo & Co., San Francisco, has assigned Pete Wissinger, the chief executive of Wells Fargo Home Mortgage, Des Moines, Iowa, to coordinate the company's retail insurance business and create and execute a companywide strategy for its activities in this area.His duties at Wells Fargo Home Mortgage will be split between Cara Heiden, the head of National Consumer Lending, and Mike Heid, WFHM's chief financial officer. Both are executive vice presidents of Wells Fargo Bank NA. Ms. Heiden will be responsible for institutional lending, retention, marketing and cross-selling, servicing, and post closing, as well as retaining her role running National Consumer Lending. Mr. Heid's new responsibilities include capital markets and credit, strategic design and integration, and the Wells Fargo Three-Step Refinance System. He will still oversee the finance and corporate real estate teams. Both Ms. Heiden and Mr. Heid will report to Mark Oman, group executive vice president of the Home and Consumer Finance Group.

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