Wells Targets Hispanic Homebuyers

Based on data showing that Hispanics are avid Internet users, Wells Fargo has launched El Futuro en Tus Manos ("The Future in Your Hands"), an Internet-based program in Spanish that targets Hispanic homebuyers, small businesses, and other customers.The financial literacy program provides tips and tools on how to manage one's personal finances, how to buy a house, or how to establish a business. The program allows users to research their financial options and available credit products and services. Moreover, for the first time users can apply -- online, in Spanish -- for a checking or savings account, and use InterCuenta Express to wire funds to their families in Mexico, through a Wells Fargo account. Citing comScore Media Metrix statistical data, the company said Latinos are the largest minority group online, representing 12.5 million users nationwide.