Wells to Expand Service to CA Minorities

Wells Fargo Home Mortgage, Des Moines, Iowa, has announced an expansion of its sales force in California to serve the state's growing population of Latino, African-American, and Asian-American homebuyers.The company said it hopes to open 30 new stores in diverse neighborhoods over the next few months and hire more than 250 bilingual home mortgage consultants. In addition, Wells Fargo said it has launched a multimillion-dollar "multilingual, in-culture" advertising campaign to reach Hispanic, African-American, and Asian-American homebuyers through television, print, radio, and outdoor advertising. "By opening more stores in multicultural communities and hiring more bilingual, bicultural consultants, we intend to achieve our goal of being a trusted adviser to all of our customers and provide the advice, education, and the products and services they need to realize their homebuying goals," said Brad Blackwell, executive vice president and national sales manager of Wells Fargo Home Mortgage. The company can be found online at http://www.wellsfargo.com.