NMN GenZ 2022

While several communities offer monetary incentives to attract new residents, some are making overtures with down payment and other types of assistance aimed at building up their local housing markets.

This group is decidedly less ambivalent about the housing market — and saving and investing — than their millennial brothers and sisters.

As Gen Z and millennials become homebuyers, companies are adding and upgrading their apps in the hopes of gaining a greater market share.

Influencer loan officers are aiming to reach the largest emerging group of homebuyers, one super-short video at a time.