So you've written this really cool article. You want to world to know about it. But just the thought of “getting it out there” is overwhelming.
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You probably already know that social media and the Internet will help you grow your business. This article is about how you can use just one piece of content, get it out there, then duplicate it on a consistent basis, to become the “expert” in your corner of the mortgage world.
Let's make the assumption that you wrote an article about why a homebuyer should hire a home inspector. Here are 10 ways to use the article over and over again—and still keep it fresh and new.
1. Post on your website under a tool bar called “Home Buyer Info.” Read the article and make sure it has some key words within the content so the search engines can latch on to it.
2. Send out as a newsletter. It can be a printed version sent in the regular mail or by email.
3. Create a video. Use what you've written as your “script” and record a video. Post the video on YouTube and then use the link to post it on your Facebook page.
4. Give a copy to prospects. When you get a phone call from a potential client, this is a good way to get their mailing/email address. Tell them you would like to send them an article that you wrote about, etc.
5. Submit it to your local newspaper/homes magazines. They are always looking for something interesting for their readers. Homes magazines will usually print informational articles free. So will your Pennysaver-type publications.
6. Create smaller posts. Break the article down into smaller sentences to use on Facebook and Twitter.
7. Submit it to online article sites. Sign up for a service like www.ezinearticles.com. You can post your article and have it link back to your site. It will also help you with the search engines.
8. Send it to real estate agents, either by snail mail or email; but it would be killer if you get it published in the newspaper and send them that version instead. Adds credibility that you've been “published.”
9. Hand it out at live events. Make copies of your content and distribute it at home shows, real estate sales meetings, your home buying seminars. Think of this as your “business card.”
10. Create an eBook. If you have at least 10 articles that you've written, put together an e-book. Create a link where people can easily download it. Make sure that your e-book stays “on topic.” For example, if it's for first-time buyers, the articles should relate to that niche market.
The article needs to be informative. Your readers need to relate to it. No sales pitches.
Your content takes time to create. So, why not take advantage of all avenues available to you!
