I just read the latest National Association of Realtors report saying that in 2011, 37% of all homebuyers were first timers. That's down from 2010 but it's still one-third of the home buying market.
I'm into headlines these days, so I sat down and wrote 13 killer headlines for the Mortgage Girlfriends to use when marketing to first-time homebuyers.
Please feel free to steal them and use them on post cards, email subject titles, your blog page, Facebook posts, Twitter.
· Send a post card with a graphic illustration of a paintbrush with a headline that says: "Paint your walls any color you want, any time you want." (Or you can put a paintbrush in an envelope.)
· How much did the IRS pay you to rent?
· Did you know that renting is 25% more expensive than owning a home?
· The IRS is paying you to own a home-would you like to know why?
· The sooner you start, the sooner you'll own a home outright!
· When your lease is up, do you know where you're going to live?
· Don't renew your lease! Imagine opening the front door to your new home instead.
· Did you know that as little as your first month's rent and security deposit, you could own a home instead?
· Not everyone should buy a home-But should you?
· Should you buy a home now-or wait?
· Are you making your landlord rich?
• Would you like to own a home you've always wanted? Without the cash you thought you'd need?
• The secret to buying a home is to know how much home you can buy--even before you buy it.
So, what's one of the best marketing headlines you've ever read or used? Let me know at
