Is credit card giant American Express contemplating an entry into residential finance? Such talk was making the rounds the past few weeks, but we're told the inquiries were preliminary. What makes this rumor interesting is that it may be a sign that some franchises have become so cheap that smart investors are giving mortgage banking another look. Then again, when companies like MetLife head for the exits, you have to wonder. Of course, MetLife is publicly traded. Public firms have less of a stomach for the business…
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