Testimonials, in their most basic sense, are others selling you and your services. A third party recommendation of your work can be a powerful marketing tool. Someone had a positive experience with you and in turn, has the ability to influence potential clients. If utilized effectively, you can't get a less expensive, more persuasive marketing strategy.
Start this week by gathering at least three testimonials. We'll discuss where to use them in the next post. You may already have testimonials—take a look at thank you notes or other correspondence you have received from happy clients. Pull out a few lines that describe and praise your services and then contact the author for permission to use this in a public setting.
You can also find testimonials in conversations you have. Start paying attention when someone gives you a compliment. If you hear something that is a positive reflection on your work, ask them if you can write it down to use as a testimonial.
Another effective tool is to send an email to recently closed transactions asking for a brief testimonial for your services. Most people are happy to help in this way and will quickly respond.
Use full names at the end of every testimonial; otherwise people question the truth of the statement. It is also effective to have a photo of customers, especially in front of their new home. When you ask a Realtor for a testimonial, mention that you will put a link to their website.
Remember to take the time to thank your client for their testimonial. A personal note is a great way to let them know the value it gives your business.
