A few days ago, I was looking to connect with a loan officer that I hadn't heard from in years. So I put her name into a search engine.
What appeared on the first page of Google confused me.
She
I suggest that you go on the search engines including Google (whose corporate name has become a verb for Internet searching) as well as (but not limited to) Bing, Yahoo and MSN, and perform a search on your name to see what others see. In addition to your name (i.e., Mary Smith), also add some other key words such as:
Mary Smith Loan Officer
Mary Smith Mortgage Loan Officer
Mary Smith Mortgage, City & State
Mary Smith Mortgage Loans
You'll
If you have a blog that you've abandoned, take it down. If you have not updated your Facebook page in a while, I suggest that you do so because if you shut down your Facebook page, it will take a while for the Facebook link on Google to go away.
Check your LinkedIn profile. The person I am referring to in this article still indicated that she worked at a company that she had left over two years ago, with an old email address.
Here's the thing: Even if a real estate agent refers a client to you, they will do an Internet search to check you out. If they are looking for you because you closed their loan five years ago and want to do business with you again, will they be able to find you — or wonder if you are still in the mortgage business because they are confused? If you are trying to attract real estate agents that you’d like to do business with, what will they find?
By the way, when I did a search on another LO, who I personally know is a true mortgage professional, there was a "complaint" that showed up and he did not even know it was there for everyone to read.
Please do an Internet search on yourself and let me know what the Internet tells the world about you!
