Do you embrace the concept of meeting real estate agents one on one? I hope so.
Over 70% of the homebuyers that are referred to a particular loan originator use that loan originator to obtain their loan.
That means that you must develop referral partners in the real estate industry, along with other referral partners of course, that control the selection of the originator on their files 70% of the time
If you don’t do that, you must develop another systematic approach (you’ll have to read about that from someone else). My expertise is in this space: Developing relationships with real estate agents and small builders is what I know and thus what I write about.
I can tell you this: It’s all about relationships. You must care about people in order for them to care about you. You must do an excellent job and deliver on time to nurture the relationship. You must develop the ability to have a reciprocal relationship so that you can send a few buyers their way from time to time also.
In today’s environment, besides working at the right company and knowing your products cold, you must become an expert in credit restoration or partner with a company that can help you with that service.
