This week is when many people "celebrate" April Fools Day, so I thought it would be a good idea to talk about foolishness. We all do foolish things. Many people know up front that they are foolish but they not willing to change our behavior. I'll start with my confession. I smoke; this is both foolish and dangerous. So far I am getting better but have not fully quit - foolish!
I am writing this article just two days after my surgery when I was told not to drive. But I drove myself to the office and committed to writing this article.
Now let's talk about you!
Let's get out a pad and paper and talk about what you might be doing that's foolish. Meaning, you know better but continue the bad habits anyway. Like some evil force deep within you is keeping you back from doing the right thing.
Before I go on here and we make that list I got to tell you to get your hands on a book named "Psycho-Cybernetics" by Maxwell Maltz. It really has helped me and hundreds of my members overcome some of these foolish habits.
Now, let's get to that list:
- Do you work "in" your business instead of on it?
- Do you market your services?
- Do you have a system for maintaining your pipeline and getting it processed and closed?
- Do you follow up on your past clients with a newsletter?
- Do you block times in your planner to market?
- Do you know your numbers?
- Do you track your marketing pieces?
- Do you "head of lettuce" tools that everyone else is using?
- Do you use emotional direct response marketing?
- Do you use automated tools like Arch Telecom and Mortgage Web Success to generate new business?
- Are you getting your share of Realtor business?
- Are you doing $10 an hour work?
- Is your support staff helping you or hurting you?
- Do you even have a support staff?
- Are you a generalist or a specialist?
- Is your income predictable, regardless of the economy or rates?
- Do you have a niche?
- Are you the obvious go to person in your area?
THIS IS GOING TO SOUND HARSH, SO WAIT A SECOND BEFORE YOU READ THIS!I'll bet after going through the above questions, this you have found a number of areas in which you need help. Knowing that the question becomes why are you being foolish and not doing anything about it. See, I know you can make an excuse for each one of the issues above. But guess what; whether they are legitimate or not they are still excuses and if you want positive things to happen you must make changes not excuses! (Please re-read that last sentence.) Even if they are uncomfortable!
OK, that's enough I know you get the idea. This month we launched the
Brian Sacks is the CEO of
