Ever get frustrated and feel burnt out? Never seems to be enough hours in the day? I know that things are tight and that you must operate on a budget, but it is a mistake for you to be doing $10.00 an hour work. Let's break this down so you can see what I mean.
Suppose you want to make $100,000.00 a year. That means you will be working about 2000 hours (40 hours a week x 50 weeks, leaving you two weeks for vacation). Truth is you are probably working much longer then that per week and feeling a little burnt out, right? If you work 2000 hours and make $100,000, then each hour is worth $50.00 to you. Your job whether you are aware of it or not, is to be marketing your services, period.
All of your time must be focused on bringing in new business. Anything other than that task must be outsourced.
I know, YOU CAN'T AFFORD IT.
Truthfully, I think you can't afford NOT TO! If you are licking stamps, answering phones, or taking trash out, then you are wasting your money! There is no nice way to say it.
Once you focus on bringing in new business, you will be much happier, not burnt out and grumpy. I can tell you there are a ton of "soccer moms and dads" who would love to work a few hours a day and get paid while their kids are at school. You could even go to your local high school or college and find students who would happily work in your office for work-study credits.
I know it may be hard for you to see right now but when you focus JUST ON bringing in new business, creating new marketing campaigns, implementing those "ideas" you just have never had time to try, you will see your income go up. That means you will now see how you can't afford NOT to have someone who does the $10.00 an hour work.
GEEEZ! If you have been paying attention at all and using some of what you have learned so far then just raise your fees by a hundred bucks per deal and do 4 deals a month with the new marketing campaigns you are implementing.
In your next Loan Officer Formula Marketing Tip I will talk about the problem of selling people the program you want to sell them instead of giving them what THEY WANT !
Brian Sacks is the CEO of
