Loan Officer Formula for Success

This topic fits in with mistake #7 which was being seen as a "head of lettuce" commodity versus a Specialist, but let's go deeper. The days of buying internet leads, telemarketing, billboards and grocery signs, and all of those other wonderfully creative yet ineffective ways of generating new business are prettymuch dead.

This is really all about positioning and it's a concept you need to embrace. All of the tactics I described above are you chasing buyers. Again, back to the, "what's your price?" issue. If you can position yourself as "THE EXPERT" in your area then you will have buyers chasing you. When that happens, price is no longer an issue and life is good. So let me share a few ways for you to quickly and easily have people chasing you, tied in to what you just learned in MISTAKE # 7.

I don't have the room here to go into great detail but I have used each of these successfully and you can to, 1.) Get your own radio show, 2.) Become a guest on another popular radio show in your area, 3.) Become a quoted expert in your local newspapers, 4.) Write a column in your local newspapers, 5.) Teach courses at your local Board of Realtors (so they see you as the expert), 6.) Write articles for your Board of Realtors and Home Builders Associations, 7.) Be a guest expert on your local TV news program, 8.) Write your own book (you can have your own book without writing a single word).

There are many other ways to have buyers chasing you. First, you need to believe you are an expert so let me prove it to you. If you have been in the business for a year or more and have read some of the publications, read some of the program guidelines, and taken and passed your state's test, then you know more then 99% of the prospects in your area.

THE ONLY ISSUE IS GETTING YOU TO BELIEVE IT! As I mentioned, I have used all of these strategies, and remember, I barely graduated high school and don't have a college degree or impressive resume.

In your next Loan Officer Formula Marketing Tip I will talk about the people you must stay away from at all costs.Brian Sacks is the CEO of www.loanofficerformula.com He has been an industry expert for over 24 years closing over 6000 loans totaling 1 BILLION Dollars. Brian has trained thousands of originators And company owners in North America sharing his "FORMULA" for success that will allow you to close LESS loans, Make More Money and Have a Life REGARDLESS OF MARKET CONDITIONS. You can read his " FREE" 32 page special report entitled The Death Of Mortgage Origination As We Know It & The Little Known Things You Must Do Now To Survive and Thrive by visiting www.loanofficerformula.com/broker This report has been downloaded by over 9200 originators and company owners many investing $97.00 to learn these little known , tested secrets! So grab your FREE COPY NOW as a gift from Broker Universe while it's still up at www.loanofficerformula.com/broker