For years I wandered around the self-help section of bookstores looking for a magic pill. Ever find yourself doing that? Well I don't believe there is a magic pill per se but there are things that do work and others that don't.
Ever hear people tell you to think positively? Of course you should think positively but that alone won't make you successful.
Ever write out your goals and then get frustrated when you don't accomplish them?
For years as a manager, regional manager and company owner, I had dozens of loan officers who did well and then somehow imploded when they hit a rough spot. In fact, some imploded when they succeeded.
One day I found a book that finally explained all of these strange phenomenons. I had read "Think and Grow Rich" dozens of times but even though I was thinking, I was not getting rich.
There are dozens of other self-help books in my personal library but none gave me the simple answer this one book did. I actually felt like I had struck gold when I was finished.
"Psycho-Cybernetics" is the name of the book and it was written 50 years ago. I am not going to ruin the whole body of knowledge for you, because you need to go out and buy it for yourself. But this one book clearly lays out what might be holding you back and what to do to get where you want to be.
This is the one book I give to every one of my coaching clients. I believe the ideas in this book along with my one on one coaching has created more million dollar producers in our business than any other.
The Bottom Line: Your self-image controls your success and failures; what you say to yourself determines your success. If you don't see yourself where you want to be you will never achieve it. If by some strange chance you do succeed you will subconsciously destroy it. How many times have you seen someone rise quickly and then disappear into oblivion? Don't let that happen to you. Go online right now and grab a copy of "Psycho-Cybernetics" by Dr Maxwell Maltz; you can thank me later!
Brian Sacks is the CEO of
