I came in this morning fully prepared to write you some brilliant piece of marketing advice you can use and benefit from right away. Just like I always do right?
Then it dawned on me. I'm giving you the advice I think you need -- scratch that -- I know you need and will profit from.
But what do you want me to talk about and share? Please leave your comments below.
Now, here is the lesson.
When you are dealing with your prospects you need to address the issues that they are concerned with. Not just what you think is important to tell them.
Most of your clients care a lot about two things: What's my payment? And how much do I need at closing?
Going into detail of the history of mortgage insurance and showing them charts and graphs and the like only tends to confuse and frustrate most of them. Ask them what their concerns are.
Don't speak at them or even to them -- speak with them.
(Please re-read that until it becomes crystal clear in your mind, OK?)
Now back to you!
What would you like me to talk about more in my updates? Leave your comments below.
Dedicated to having buyers chasing you
Brian Sacks
Brian Sacks is the CEO of
