Loan Officer Formula for Success

Just to bring you up to date we are talking about the importance of direct mail and how effective it can be now that so few are using it. We started with an overview of the four components you must satisfy and so far have covered three of them.

Just to recap quickly. So far we have overcome the mail carrier and gotten our letter delivered. Than we have our prospect standing over their trash can opening their mail and putting ours in the A pile to be opened.

Now that it's opened we had to get our prospect to read it, which brings us to where we are now at the final step. This week let's wrap up this discussion with the final piece of the puzzle getting it acted on.

I hate to be blunt but that's the only way I know how to be. The reason most marketing pieces fail is simply because we wimp out and don't have strong calls to action. So here are a few things to consider when putting your call to action together. Your call to action is what you want the prospect to do now.

Most people won't act unless there is a deadline, so make an offer and make sure it has a deadline.

Create a sense of urgency. For example: "Why are you spending more than you need to each month. I'm sure it's not because you want to make your landlord rich?"

Or "Will you sit on the fence until rates go up? Each quarter % increase will increase your payment by _______."

Or "Are you so rich that an extra $8000 tax credit doesn't matter?"

You must make them get off their couch and act now!

You could offer a special with a deadline. Such as "free trip equals free appraisal. Save $X if you close by (this date)."

There are numerous ways to get them to respond now and I cover them in depth in the marketing module at www.loanofficerformula.com/join.

Make it easy for them to respond by giving them multiple ways to respond. I allow my prospects to call, fax and/or visit my site (located at www.marylandloantips.com provided by www.whatbrianuses.com). The more ways you give them to respond the more response you will get!

Remember the four components of a successful direct mail campaign and what you must accomplish to succeed.

1. You must get it delivered

2. You must get it opened

3. You must get it read

4. You must get it acted on

Now go get your targeted direct mail pieces out there while others are avoiding it so you can get the most bang for your buck!

Brian Sacks is the CEO of http://www.loanofficerformula.com/join. He has been an industry expert for over 24 years closing over 6,000 loans totaling $1 billion. Brian has trained thousands of originators and company owners in North America sharing his "formula" for success that will allow you to close fewer loans, make more money and have a life REGARDLESS OF MARKET CONDITIONS. You can read his "free" 32 page special report entitled The Death Of Mortgage Origination As We Know It & The Little Known Things You Must Do Now To Survive and Thrive by visiting http://www.loanofficerformula.com/broker. This report has been downloaded by over 9,200 originators and company owners many investing $97.00 to learn these little known, tested secrets! So grab your FREE COPY NOW as a gift from Broker Universe while it's still up at http://www.loanofficerformula.com/broker.