Loan Officer Formula for Success

First, before we get back to the conclusion of our discussion about the books I read, I want to tell you what areas you need to cover in your reading:

1. Your mindset

2. Salesmanship

3. Persuasion

4. Generally accepted success principles.

So far I have recommended:

• "Think and Grow Rich" by Napoleon Hill.

• "Psycho-Cybernetics" by Dr Maxwell Maltz.

• Any books you can find on emotional direct marketing and the lives of Houdini and P.T. Barnum, along with Mr. Barnum's book called "The Art of Money Getting."

Now let's move on to area No. 3, persuasion. Once you know the ways to influence others and persuade them (ethically and morally) of your position your life will change for the better - forever. Of course you need to have the right mindset and master salesmanship as well.

Persuasion sometimes sounds kind of misleading but we do it every day all day with everyone in our lives. Something as simple as what or where you are going to have for dinner involves persuasion.

One of the best books on persuasion I have ever read is called "Influence: The Psychology of Persuasion" by Robert Cialdini. He has also co-authored another book called "Yes!: 50 Scientifically Proven Ways to Be Persuasive."

You'll thank me for that recommendation. It's a real game changer once you master the scientifically proven ideas and examples he provides. Another classic I read and re-read and provide to my coaching and consulting clients.

So now go ahead and start building your own success library. Read and re-read these classics and shoot me an e-mail at brian@loanofficerformula.com and let me know how they have helped you.

These are all part of the formula as well. I have applied these to my business and it has allowed me to be where I am right now. Yes, it is that important! I know you may be busy but surely you have an hour a day you can dedicate to improving yourself and getting to that level you are striving for. In the Formula (www.loanofficerformula.com/join) I actually provide my members with the ways I have integrated these tools into my origination business and you can too!

P.S.: Stop reading this column now and go out and grab these books. Most are under $10 and a few are free at my other site www.profitandwealth.com.

Dedicated To Having Buyers Chase You,

Brian Sacks

www.loanofficerformula.com

Brian Sacks is the CEO of http://www.loanofficerformula.com/join. He has been an industry expert for over 24 years closing over 6,000 loans totaling $1 billion. Brian has trained thousands of originators and company owners in North America sharing his "formula" for success that will allow you to close fewer loans, make more money and have a life REGARDLESS OF MARKET CONDITIONS. You can read his "free" 32 page special report entitled The Death Of Mortgage Origination As We Know It & The Little Known Things You Must Do Now To Survive and Thrive by visiting http://www.loanofficerformula.com/broker. This report has been downloaded by over 9,200 originators and company owners many investing $97.00 to learn these little known, tested secrets! So grab your FREE COPY NOW as a gift from Broker Universe while it's still up at http://www.loanofficerformula.com/broker.