A recent commercial from Optimum, a unit of Cablevision which is a cable television/bundled services provider on Long Island, N.Y., had a very creative use of its celebrity spokesman.
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Supposedly singer Michael Bolton’s phone number is one number different than the number for Optimum and people are calling him instead of getting the cable company.
The tag line: “Please don’t call Michael Bolton.” He never even endorses the product. A marketing piece with a sense of humor and a little bit of a twist could be a very effective way to reach people.
This is the same company that has
