Too many businesses, too many loan originators, are trying to move a lot of dirt these days with a spoon instead of investing in a bulldozer.
Why? Is it a lack of commitment? For many of you it’s like trying to do a lot while only investing a little in your business. And to really be successful, you’ve got to make a commitment. Recently a business associate said: “It’s slow; so I’m going to take off more.” That’s OK if you don’t want more. But, if you want more, and I hope you do, then this is the perfect time to find new referral sources.
Are you ready for more?
Today, I spoke to a loan originator, that just does not seem to understand that in order to be successful, especially in this market, it takes a lot more effort that it did last year or much less the year before.
The complaint: “I do not want to deal with consumers that do not qualify to day. If I try to stay in touch with everyone that doesn’t qualify, that will be a full time job, and I don’t want to expend the energy. I have considered referring my clients to credit repair companies but I just want to deal with customers that don’t qualify today.” Fine, I said. Who doesn’t want that? As long as you are satisfied, I’m satisfied.
But, as you know, she was not satisfied with her income and that is why we were talking.
I confronted her with the following analogy. I told her, “I have committed to getting in shape. I have hired a trainer. I go to the gym three days per week. But, as long as I continue to eat French fries, I will not get in shape. It is not possible.”
It’s the same with this business. If you don’t decide to go all in, to completely invest, to completely commit, to invest in a bulldozer instead of a spoon, you will not succeed. I don’t see another option. Do you?
Joel Pate is an entrepreneur and founder of multiple successful companies in the mortgage, real estate, and marketing space. For more information on Joel, contact him
If you want to learn how Joel created over 5,000 referral sources in eight years, click here:
