I pay attention to tag lines! After the name of the company or the loan originator, a tag line is a phrase that "fills in the blanks" when it comes to providing a little more insight to what you do or what you have to offer your clients.
Here are just a few that I'm sure you'll recognize:
"Just do it"—Nike
"The art of performance"—Jaguar
"Reach out and touch someone"—AT&T
"Fly the friendly skies"—United Airlines
"Don't leave home without it"—American Express
Over the years, I've collected some mortgage company tag lines that I'd like to share with you and maybe you can even adapt one of them for your own business. For the sake of privacy, I'm not going to disclose the company name—just the tag lines.
• Because it's a jungle out there
• Where your family comes first
• We do your homework for you
• The home of truth, justice and a mortgage you can brag about
• Moving at the speed of excellence
• Fat-Free Mortgage Loans
• Closing loans…building relationships
• Your home, your equity, your choice
• Simple as 1, 2, 3. Leave the Rest to Me
• From the kitchen table to the closing table
• "NO" is negotiable
• Experience the Difference
• We work for you, not the bank
• Making every dollar count
• Turning mortgages into homes
