So much for the status quo. We’ve switched it up here at SourceMedia. Things have changed at Mortgage Technology Magazine. The same-old, same-old can be boring after all.
As part of our continued commitment to delivering the latest news, trends and business strategies pertaining to mortgage technology, we’ve updated our website to include a variety of new features. So, what does that mean exactly? Here’s what we have in mind:
The Magazine: This is the crown jewel of our new site. In an effort to bring the industry more trusted content on a more frequent basis, Mortgage Technology Magazine is now published 11 times this year, not the usual nine times. Each edition of the publication is posted online on the 12th of every month. The reader can download the entire edition as a PDF or just download individual sections of the magazine as smaller PDFs. The print won’t go away however. We want to provide a variety of delivery styles so the reader can enjoy the magazine the way they feel comfortable.
Executive Spotlight: This is a completely new section where I will interview an industry insider about a hot topic. The interview is short, to the point and informative. The idea is to bring as many different voices to our website as possible in order to provide a solid resource for our readers to become well versed on a variety of different topics.
Tech Niches: This is our weekly blog, which you’re reading right now. It was started late last year. Each week I’ll blog about what’s on my mind, pertaining to mortgage technology of course. As with most blogs, the reader will be able to directly respond to me and other readers that have posted comments. We’ll hopefully start a real working dialogue about industry problems and solutions.
Featured Story: This section includes a story from the most recent edition of Mortgage Technology Magazine. We always had this on our website, but we’re now enhancing this section. We used to update the article nine times a year to coincide with each new edition of the magazine, but now it will be updated every week.
Quote of the Week: This section is exactly what it sounds like, a quote that appeared in one of our SourceMedia mortgage publications will be chosen and posted on our website each week. It’ll be chosen for its content and thoughtfulness to hopefully get you, the reader, thinking.
Free Newsletter: Our weekly Electronic Mortgage Technology Newsletter will continue to be delivered free each week to subscribers every Thursday. However, we’ve added a quicker way to subscribe directly on our homepage whereby the reader simply types in their e-mail and you’re off to the races to receive this electronic newsletter each week.
The Mainstays: As always we’ll have the Daily Mortgage Technology News Section that provides short news briefs on the latest happenings in the mortgage industry. Each year we come out with our Top 50 Technology Providers list and out Top 25 Tech-Savvy Lenders list. Both lists will be published on our website. The only change is that this year in order to get on our Top 50 Technology Providers list there is an online application to fill out
Making it Easy: The entire website now has an RSS Feed to make it simple for the reader to see when it has been updated. RSS (Really Simple Syndication) is defined by Wikipedia as “a family of webfeed formats used to publish frequently updated content. An RSS document contains either a summary of content from an associated website or the full text. RSS makes it possible for people to keep up with websites in an automated manner that can be piped into special programs or filtered displays.” There will be NEW content on the website each and every day. We want the reader to know that in as many ways as possible, which is why we added the RSS. This will not be a stale or static website by any means. There will be a reason to come back and see what’s new every day of the working week.
Coming Soon: As we speak, we’re looking into new forms of multimedia to add to the site. We are a technology publication after all. Right now we’re working on doing 5-minute video newscasts that will be updated twice a month. Who needs the nightly news when you can now watch Mortgage Technology anyway? I’ll keep you posted in future blogs as to how that’s going.
These updates, we hope, demonstrate our commitment to providing the mortgage industry with technology news in a variety of different ways. So, what do you think? I’m anxious to hear your take on what we’re doing.
