If you had fallen asleep last Thanksgiving, only to wake up for this Thanksgiving, boy, would there have been some changes? This has without a doubt, at least for the mortgage business, been a year marked only by change. But one thing remains the same: Real estate agents sell 70% of all homes sold and the borrower uses the originator nearly 70% of the time the agent makes a recommendation. I can tell you, Agents recommend the originator that they like, believe will do a great job, and communicate with them effectively.
The originators that survive and thrive during all markets types have built their business around the agent referral. Now, business is down for everyone, granted. But, day in and day out, in all markets across the country, buyers are purchasing homes using agents.
Even in Cape Coral Fla., where I understand that homes which cost $300,000 three years ago are now selling for $75,000, buyers, your future borrowers, are using agents. Do you think that a retiree is going to drive all the way to Florida, look around on their own only to walk up to a house that may be for sale, and purchase it? No! First of all, the house is listed by the bank with an agent. Either way, your borrower, the one you are looking for, is going to interact with a real estate agent. Period.
How do you grow your business with real estate agents? Well, it's not hard, but neither is it easy. It demands consistency, a commitment and a plan.
I would like to tell you that I have a plan that will instantly cause agents to send you a borrower within 30 minutes of reading this article. But, you would know that I am lying. I would like to tell you, as some writers have, "if you purchase this system, you will automatically, earn eye popping five points per loan payments." Sorry.
The key to doing business with agents is your knowledge of loan programs, how you present yourself in the market, and last but not least, how well and how often you communicate with the agents about their deal. Of course, if you do not have any business from any agent and you do not have a loan to do a good job on, you have a lot of work to do. But all is not lost.
Will you let me help you?
In my last article, I recommended that you allow me to give you a test trial for 90 days to what many originators are calling the best real estate agent magnet they have ever seen. Many originators took me up on the offer. So many in fact, we decided to continue the offer for one more week.
If you sign up today for a Free 90 Trial, you will be able to use this proven marketing program to begin the process of influencing real estate agents in your market. Now, it's no silver bullet. You can't purchase anything in this market, turn it on, pay for it or get it for 90 days for free, without any additional effort on your part, and expect it to work. So, don't think that we are selling or giving you a silver bullet.
But, what we do have is a proven mechanism for delivering information that agents will find very valuable. What we have is a plan that will raise your status with agents in your market. What we have is a Road Map To Success with Agents. Everyone needs a road map.
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