Thank you for responding over the past two weeks to my request for your personal experience with the use of credit repair in your business. I am still compiling the results. If you have not provided information yet, please take this opportunity to go to the bottom of the article and comment. Thanks in advance.
On another note, I was just on a conference call with a company that helped one of my companies obtained 70 new affiliates in one hour. I am completely blown away.
After years of "pushing" marketing to many of these same affiliates, because of a relationship-just one referral partner that is happy with our service that I asked to introduce me to others in the business that he knows, in one hour, I met 70 new referral sources that signed up to do business with me. Can you tell I am a happy guy?
Over the years, I have called many of these same individuals. I could not even get to return my phone calls or e-mails after many attempts.
How does that apply to you? I know that you are having the same experience with your efforts in obtaining referral partners and I want you to know that I am empathetic to your circumstances. But, that's not all. I want to share with you the No. 1 way to obtain a referral source. Ready?
You need the assistance of your current referral sources or your past clients.
Are you doing a good job for your referral sources and your clients? If not, shame on you. If you are, then you have testimonies that you can share with potential referral sources and new customers. If you don't have any referral sources, you must use your past clients testimonies. So, go get them, sign up for the program below, and I will help you launch your referral partner marketing program personally.
Without a doubt, the leading concern a Realtor and a small builder has is whether or not you will provide good service to them and to their customer. Will you do a great job or will you embarrass them?
It is as simple as that. Until they know you, they do not trust you. You can tell a potential referral partner that you are good, that you will stand on your head for them, and even pay them under the table (don't do that) but until they absolutely are convinced that you will do what you say you will do, when you say you will do it, and as good or better than anyone else will do it, they will not use you.
So, how do you overcome this problem? If you have current business from any referral partner, sit down with the referral partner and ask them a few questions:
* Are you happy with my service?
* In what areas can I improve my service?
* Will you introduce me to another agent that you know?
I am sure they will agree. If not, ask them why. The perfect environment for this introduction is a breakfast or lunch. Ask your current referral partner to arrange a meeting. You must pay. Ask them to invite one of their agent friends. Since your referral partner is referring you to their friend, you will find that they will spend the entire time singing your praises and reminiscing about different loans and how you pulled that one out and overcome this problem, etc. It works and it works like magic.
Now, you must do something, on purpose and do it that day.
Send both the introducer and the introducee a hand written thank you card. Do it that day. Not the next day but that day. Also, add the new agent to your automatic mailing program where you drip on them at least two or three days per week. One of the programs that I offer along with my partner Greg Frost is a Daily Communication device that Greg developed to introduce and continues to drip on agents.
Just a side note: My son in law started an insurance agency in our hometown. He purchased the mega user version of this program and sends every agent in his area an e-mail every day. He is now the number one agent in the state. One of the reasons, and I want you to understand that it is only one of the reasons, is that he is recognized by his picture and his name as the guy that sends me that great e-mail everyday. I say that it is not the only reason because no one has ever just sent out an e-mail, even one every day and got an avalanche of business. So, if you think that will work for you, it will not.
But, having a consistent marketing campaign will, along with the other activities every successful originator employees, helps you break the ice in your market. Next week, we will talk more about the six steps that you must employ to obtain and retain referral sources in your local market.
So what are you going to do today to help you build your business?
* Call your referral sources.
* Update them on all of the files you have in process.
* Update them on the interest rates they need to be thinking about over the weekend for any deals they write up.
* Map out three open houses of agents you want to get to know and visit them on Sunday (you will of course visit the open house of the agent your referral source introduced you too - right?)In the interim, if you are interested in signing up for a free test trail of the program, click on this link:
Until next week, sign up for the Free Trial. After 30 days, it's only $39 per month. Also, please comment on this article and your credit repair experience too.
