It’s one of the most powerful words in the English language!
It’s the word “Why.”
When you use it in a question, it’s a word that “begs” people to answer, to stop and think; to want to learn more.
First, here are the dictionary definitions:
Adverb, conjunction, noun, plural whys, interjection
adverb
1. for what? for what
Conjunction
2. for what cause or reason: I don't know why he is leaving.
3. for
4. the reason for which: That is why he returned.
Noun
5. a question concerning the cause or reason for which something is done, achieved, etc.: a child's unending hows and whys.
6. the cause or reason: the whys and wherefores of a troublesome situation.
Interjection
7. (used as an
The word “why” is one of the most powerful tools you can use in your marketing to both real estate agents and consumers—especially when used as a headline. By headline, I also mean
- The “subject line” of an email
- The headline of a free report or white paper
- The headline of your blog title
- The front side of a marketing post card
- The opening statement on a video
When you read this article, you’ll find a series of “why” headlines that I have written for you. You’ll have to fill in the answers. But I hope this gets you thinking about your business. How you would answer the questions. And why people should do business with you.
Seven examples of “Why” headlines for consumers:
Why aren’t you refinancing your mortgage now?
Why do you need to increase your credit scores?
Why it’s a great time to buy a home now?
Why use a “buyer’s agent” when buying your next home?
Why you need a “second opinion” when shopping for a mortgage?
Why you need to review your property taxes every year?
The reasons why I can recommend a real estate agent to you.
Seven examples of “Why” headlines for real estate agents:
Why I’m a great loan officer!
Why your clients need a “second opinion” when shopping for a mortgage!
Why you need to keep up with the changing mortgage rules!
Why are you spending time with clients who don’t qualify?
Why the interest rates constantly change!
Why market to apartment complexes?
Why market to For Sale by Owner Sellers?
