How Rocket Pro's manifesto of measurable partnership sparked a culture shift in the broker community
In the mortgage business, trust isn't a tagline — it's survival. Every independent mortgage broker knows that one missed update or inconsistent process can cost more than a loan; it can cost a relationship.
That's why at this year's Rocket Pro Experience (RPX), Rocket Pro didn't just talk about partnership; it was put it on the record.
Through the unveiling of the 10
"Promises are only powerful when they can be proven."
A Manifesto for Measurable Partnership
The impact was immediate. More than 600 brokers attended in person, with another 1,200+ watching live, and nearly a third stayed online for over five hours, a testament to the valuable conversation occurring on stage.
By the end of the event, 88% of attendees said Rocket Pro is demonstrating true partnership, and 85% said they felt more confident in their autonomy as business owners.
But this wasn't just applause, it was proof. Within days, it was clear that brokers driven by one theme echoed throughout RPX: Rocket is listening
From Promises to Practice
The 10
This new framework was built through direct broker collaboration, shaped by thousands of survey responses and months of field conversations. That's where the Listening Engine, Rocket Pro's new system for capturing and acting on broker feedback, comes in.
When a broker reports friction, it isn't logged and forgotten. It's triaged, assigned, and solved. That commitment has already resulted in:
- Faster condition-clearing and escalation resolution.
- Clearer communication from account executives.
- A simplified approach to change management and technology rollouts.
"Listening isn't a campaign, it's our operating model," said Katie Sweeney, EVP of Broker Strategy & Advocacy. "When brokers tell us what's working or what's not, we don't defend it — we fix it."
At RPX, those values were put front and center. The
A Shift Toward Radical Accountability
In wholesale lending, "trust us" has long been the default. Rocket Pro is betting on something different: radical accountability, where transparency becomes a competitive edge.
That means no hiding behind internal metrics or press releases. When brokers bring feedback, Rocket Pro's teams share what's being done about it, whether the fix is immediate or still in progress.
That level of openness is rare. But at RPX, it's what turned skeptics into advocates.
It's a telling signal: brokers don't just want good rates and fast closings; they want partners whose behavior matches their message.
"Accountability isn't about perfection," said Sogorka. "It's about transparency. It's about owning what works, fixing what doesn't, and proving we're in it with brokers every step of the way."
What This Means for Brokers
The 10
- Predictability. When processes are consistent and expectations clear, brokers can plan confidently and protect their reputation with borrowers.
- Visibility. Brokers can see how their feedback translates into change, eliminating the guesswork of whether their voices matter.
- Leverage. With clear expectations on both sides, brokers can hold partners accountable to results that directly impact their business.
That's why 94% of post-event respondents rated RPX as "better than events from other companies" — and why Rocket Pro's social reach surged 5,000% during the week of RPX*, as brokers amplified the message that the company was 'building the future of wholesale lending with brokers at the center.' Since RPX, unique visitors to
From Words to Wins
Trust doesn't happen in marketing decks. It happens in execution, in consistency, and in how companies respond when something breaks. With the 10
And that's exactly what the broker community has been waiting for.
Ready to see how the 10 partner Promises can strengthen your business?
About Rocket Pro:
Rocket Pro is a division of Rocket Mortgage (
Disclaimers:
*Based on internal Rocket Mortgage data.
