President Trump’s proposed cuts to programs providing credit options for low-income and underserved communities would have a particularly negative effect in states that voted for him.

The president's budget calls for eliminating the Treasury's Community Development Financial Institution grant program, which often benefits poor and rural consumers in areas that Trump easily carried in the election.

Devon Bank in Chicago has a long history serving immigrant groups in one of the nation's most diverse neighborhoods. Right now, its clients are worried about President Trump's actions on immigration and deportation.

Customer outreach is far from the actual core function of bank marketers: producing bottom-line results.