Marketing

Originators must be able to provide clients with what they want, how they want it and when they want it.

The number of new households being formed has finally recovered post-recession, according to a new study from the University of Southern California.

Sellers across Washington and California have a lot to smile about, as cities in these two states ranked among the strongest housing markets in January, according to Pro Teck Valuation Services.

One of the things we're always telling consumers is that if they want to become responsible homeowners, they're going to have to learn to manage their finances, and that means budgeting.

When it comes to the most important part of sales, how do the people who represent you show up and serve your clients?

Approximately two-thirds of foreign homebuyers during 2014 paid cash for their property.

Zillow Inc. completed its acquisition of rival real estate website Trulia Inc. and announced 350 job cuts as the combined company works to integrate operations.

By being always available, an originator is acting more like a commodity rather than an expert.

Citi has formed a digital marketing alliance with online real estate marketplace Zillow in a bid to reach more customers in the financial services company's priority cities, the company announced Feb. 10.

Inviting first time home buyers to bring a family member or friend to the application appointment creates a greater sense of trust and security and could lead to more business.

Wilshire Bancorp in Los Angeles has agreed to buy Manhattan Bancorp's mortgage lending division.

Are those you have personal, professional and business relationships with worthy of your support?

The 10X Award honors a company, product or technology that's had an exponential impact on mortgage finance. Learn about this year's finalists and see who won the 2014 MT Award.

The level of success we achieve in life has much more to do with our tenacity than our talent.

Many ask whether there is any such thing as a “safe” marketing services agreement for mortgages. The answer, unequivocally, is yes.

By selecting a niche, originators do not need to have the best rates to attract new business.

The reduction in the monthly mortgage insurance premium is an opportunity to fill a lackluster pipeline, but there are a few details originators need to be aware of that could cause them trouble.

You can team up with another mortgage originator to make sure you act on your marketing plan.

D.R. Horton, the nation's largest homebuilder, has found success in marketing new homes to the underserved niche of first-time buyers.

The Consumer Financial Protection Bureau recently issued a report showing that nearly half of all mortgage borrowers did not comparison shop. Will additional disclosure help if consumers don't use it?