Marketing

While the acquisition of the NBA and WNBA teams fulfills a lifelong dream, the head of the publicly traded wholesale mortgage company plans to remain in the Detroit area after the deal is completed.

The former college basketball player, who owns 94% of the Detroit-area mortgage lender, is said to be paying a record $4 billion for the NBA team.

The mortgage company, despite its nonpayment, still had its logo on a stock car and requested special access for its guests at an October race at Talladega Superspeedway in Alabama, the complaint said.

Rocket Rewards is the latest marketing initiative from the mortgage giant following the introduction of home equity loans and a monthly payment reduction offer earlier this year.

A former director of digital turned enterprise consultant offers a perspective on how things could have gone differently for the lender that recently exited the forward-mortgage business.

The cooperative, which is managed by a subsidiary of Altisource Portfolio Solutions, is adding locations in line with a pilot program established earlier this year.

In this session, NFM Lending's Chief Business Development Officer Greg Sher discusses its influencer unit and how it built an infrastructure for handling the tidal wave of engagement that results from a successful social media presence.

Lenders are using third-party sources, which provide insights ranging from consumers' credit profile to social media messaging, to supplement information they collect.

At least one other nonbank wholesaler will be following suit, with more likely to follow.

New American Funding scored the highest among eligible companies in this year's substantially redesigned measurement of customer satisfaction.