Practice and client management

Consumers don't love to hate lenders, they just often do. By checking in on consumer experiences and opinions often, lenders can stay competitive and avoid negative attention from federal regulators.

The gap between a homeowner's perceived value of their property versus an appraiser's widened in August on a monthly basis, according to Quicken Loans.

If you Google "mobile marketing" you get almost 400 million results. It's quite the buzzword. But what is mobile marketing? And why should lenders be paying attention?

The first Fannie Mae Home Purchase Sentiment Index fell 0.5 points to 80.8 in August from where it would have been in July.

Mortgage companies must rethink their recruitment strategies and emphasize company culture to attract millennials, or they will become the banks they once worked to replace.

Wells Fargo has named Michael DeVito head of mortgage production, making him responsible for its retail and correspondent lending divisions.

The Hispanic Federation and New York Urban League have partnered to encourage homeownership among low-income and minority groups and to provide financial education.

Mortgage credit availability loosened in August as lenders have more jumbo loan products and added loans for borrowers with less-sterling credit, according to the Mortgage Bankers Association.

After his son was born with a number of serious medical conditions, Atlantic Coast Mortgage's Thad Musser has made it a personal mission to show gratitude to the hospital responsible for his treatment. Little did he know these gestures would help him bond with customers who have faced similar experiences.

Lenders must leverage a variety of tools, from Boomer parents to mobile technology to connect and engage with millennial mortgage borrowers.

The mortgage industry typically takes a conservative approach to employees promoting their personal brands. But it's time for lenders to take a lesson from the presidential hopefuls who have gained an upper hand by playing up their individual brands.

Mortgage Master's Stephen Campbell and his assistant have complementary styles and that enables them to develop unique solutions to meet client needs.

Nothing touches off an argument more than questions about whether the CFPB will allow any marketing services agreements to continue. Some mortgage lenders say no and are winding down their agreements, others insist regulators can be satisfied, and still others are just plain confused.

Many Californians who earn the median household income for their area cannot afford to buy a house where they work, the California Association of Realtors said.

Homebuyers may be missing out on a wide range of programs that can help them afford their purchases — programs their agents either don't know about or don't want to bother with.

Detroit property values have increased the most in percentage of value of any city in the U.S. over the last year, a mortgage consulting firm found in its monthly survey.

CoreLogic has launched a new intelligence tool aimed at improving marketing segmentation and risk detection.

J.G. Wentworth Co. has begun a marketing campaign to call attention to its new home-lending business.

Americans living in rentals spent almost a third of their incomes on housing in the second quarter, the highest share in recent history.

Real estate brokers deserve a slice of mortgage revenue, but marketing services agreements are not the way to give it to them.